ISLAMABAD, Dec 15 (APP): Pakistan has a rich pool of literary talent, but new authors face challenges in finding willing publishers to print their work.
Talking to APP on Sunday, a writer, folklorist, and the creative founder of Lok Virsa, Uxi Mufti highlighted the need for support in the country’s publishing industry. He noted that established publishing houses favour well-known authors, while smaller publishers often require authors to pay for the opportunity to be published.
In the traditional model, he said that writers receive royalties for their work but in the current scenario, many budding writers are asked to pay publishers for printing their books, with no guarantee that their work will reach a wider audience.
The writer underlined the demand for Urdu literature abroad, particularly in India. “This demand is largely being met by individuals who buy books in Pakistan and resell them overseas at inflated prices, without providing any royalties to the publishers or writers”, he maintained.
He noted that institutions like the Academy of Letters, National Book Foundation and National Language Promotion Department (NLDP) were established to promote a culture of reading and writing. However, he said that these institutions have lost sight of their primary objective and are now publishing books themselves, which is further weakening the publishing industry.
Uxi Mufti stressed that government institutions should focus on supporting and promoting publishers, rather than publishing books themselves. By doing so, he said that Pakistan can create a thriving literary ecosystem that will allow its talented writers to flourish.
He said that literature festivals such as Oxford Literary Festival and the Islamabad Literature Festival, showcase dozens of literary works and generate substantial book sales. “This vibrant engagement in literary culture reflects a growing appetite for literature in the society and the presence of both writers and readers”, he concluded.
